The purposes of the Society are:
- Represent the tourism industry at Big White Ski Resort.
- Develop, support and promote tourism at Big White Ski Resort.
- Raise, collect and administer revenue, including without limitation funds received from the collection of applicable hotel room taxes through the Municipal and Regional District Tax , in order to carry out the purposes of the Society.
- Engage in related commercial activities and carry out other complementary activities not inconsistent with the above purposes.
- Provide leadership and advocacy in all matters relating to the tourism industry.